spacer
spacer
spacer
spacer
spacer
spacer
spacer spacer
 
Identifying the skills and knowledge that drive success

Here at cda, we believe that the starting point for any programme aimed at developing performance is to agree a clear picture of the knowledge, skills and behaviour (the competencies) that will drive success. To be fully successful, a competency set must reflect the strategic priorities of the organisation, utilise the organisation’s own terminology, emphasize the areas that are strategically most important and (above all) be simple to understand.

We have extensive experience of developing bespoke competency frameworks, including:

  • Single frameworks which span a whole organisation from Board to shop floor level
  • Pan-Euro competency models which are culturally neutral and suitable for translation
  • Frameworks which are built around a high values/brand content – to drive culture change
  • More technical frameworks which link to recognised qualifications (e.g. in accounting)
  • Frameworks which link into recognised external competency sets (e.g. E-Skills)

A concise, relevant competency set provides a basis for development, via simple links to performance management processes, career/succession planning, talent management, reward, and training and development processes. It also provides a great way to evaluate the impact of training and development programmes on individuals, teams and the organisation as a whole.

Case studies

We worked with Toyota GB to carry out a programme of Fact Finding for their UK Academy. We worked with the Academy team to develop a range of fact-finding tools, including competency-based interviews, online staff and manager surveys, focus groups and exit interviews. We analysed the data and presented the results to the Academy team with a set of recommendations which subsequently formed the basis of a major redevelopment of the curriculum provided for staff in Toyota's Centres around the UK.

Barclaycard recognised that training alone could not deliver sustained improvements to Call Centre customer service skills and behaviour. We worked with them to develop a concise set of competencies for key roles which reflected the Barclaycard customer experience and key performance metrics such as JD Power. In parallel with a training programme for Customer Service Advisers, the competencies were introduced to Call Centre Team Managers through a series of two-day workshops which equipped them with the skills and tools that they needed to manage their teams against the competencies. Recruitment and Call Monitoring/Coaching processes have also been adapted to reflect the new competencies, providing a clear message to staff about what's important for success in the role.

We worked with the Risk Assurance Division within the Department of Work and Pensions to develop a clear picture of the competencies needed to meet the challenges of the future. Working with the Senior Leadership team, we developed a 'Technical Skills and Knowledge Framework' covering all jobs. This identified the key areas of technical skill and knowledge that would make a real difference to the success of the RAD team in the medium term, and also made links to the wider DWP competencies. We used the Skills and Knowledge Framework as the basis for an extensive programme of individual assessment and development planning and ultimitely developed a learning and development strategy for the medium term.

We worked with Lexus Europe to identify the skills and behaviours that are required to deliver the 'Spirit of Lexus' experience to customers across Europe. These skills and behaviours were defined using a simple translation-friendly format which drew heavily on work which had already been carried out to define the Lexus customer experience. They were used to inform the training and development curriculum of the Lexus Foundation and also integrated into recruitment and assessment processes for retailer staff. By doing this, Lexus Europe provided retailers across Europe with a simple, unavoidable message about the skills and behaviour that define success in their business.

When North Lincolnshire Housing Services received a second 'poor' assessment from the Audit Commission, their response was to develop a Recovery and Continuous Improvement Plan, which included an investment in developing the customer service skills of their people. We worked with a Project Team including managers, tenant representatives and union officers to agree a Skills and Knowledge Framework, which covered all Housing Services jobs and identified the skills, knowledge and behaviour required to deliver effective customer service. This Framework provided the basis for a programme of customer service skills training, and also a range of supporting tools - such as a new performance management process which monitored individual performance against the Framework.

A major provider of professional services, RSM Robson Rhodes was undergoing a period of change focused on achieving significant increases in turnover and market share. The business recognised that an important first step was to develop a clear view of the skills, knowledge and behaviour that would deliver growth. We worked with a Senior Partner Steering Group and a Project Team to develop a Competency Framework in a user-friendly format which incorporated much of the business's own terminology. The Competency Framework was built into the Firm's ongoing performance management processes and was launched through a series of management workshops and staff briefings co-facilitated by us. It provided a focus and rationale for much of the subsequent training and development aimed at making business growth a reality.

We worked with Toyota GB to develop a Pan European competency model. The challenge was to integrate the ‘Toyota Way’, alongside a standing set of values and behaviours, that underpins the international success of the Toyota Motor Corporation, with the competencies needed to drive local strategies across several European countries. The resulting competency model supports Performance management across Europe, it also forms the basis for development and succession planning activity for senior managers.

 
spacer
spacer
spacer
spacer spacer
skills and knowledge  
spacer spacer spacer
spacerDancing Figures Logo