Workplace communication is a key component of organisational effectiveness and a vital enabler of change. Poor communication is expensive and damaging; yet few organisations give this issue the priority it deserves.

Here at cda we have a straightforward, effective approach to improving the effectiveness of your workplace communication. Working from a clear, agreed communications strategy, we develop and implement a range of communications processes such as regular team briefings, listening groups, roadshows and conferences.

We can also help our clients to improve two-way communication with their people by designing and running employee opinion surveys and culture surveys. These offer an objective way to understand attitudes and benchmark the impact of organisational change. The success of employee surveys is however heavily dependent on the way that the results of the survey are communicated and acted upon. A key part of many of our opinion survey projects therefore focuses on working with the top team to understand the results and agree and communicate an action plan.

Alpha Airport Airport Shopping worked with cda to deliver improvements in sales and customer service in their duty free shops in the UK. This change programme - called 'Growing Alpha's People' (GAP) - was supported by a carefully planned programme of change communications, aimed at building understanding and positive attitudes towards the programme amongst Alpha's people around the UK. We worked with Alpha to develop the outline strategy for these change communications and support the planning and delivery of some of the most critical messages.

When the Co-operative Group (CWS) Ltd decided to make radical changes to ways of working in two parts of the business, we put together a communications strategy to ensure that the communication needs of all those involved were recognised and met. We subsequently helped CWS to develop communication materials (such as newsletters) and also devised and launched a new team briefing process called 'Let’s Talk!'.

Yahoo! identified a need to run a pan-European employee opinion survey, to asses the working climate and encourage staff to express their views on the organisation. We designed and ran a web-based employee survey, which measured the Yahoo! culture and climate against a range of indicators and made links between key areas of employee opinion and the wider performance of the business.